SHERWOOD X STAPLE COLLAB
Hockey has been overlooked by streetwear & fashion brands due to the traditional and rigid nature of the culture. Yet, the youth movement attached to the game has been craving new energy and excitement from its brands.
Let’s unlock the game.
As a former collegiate hockey player, Jeff has a lifelong affinity for the game and recognizes the potential impact that can be made by branching out and incorporating outside influences and collaborations to help diversify the image of the sport. This collab was designed to give hockey players that beacon of creative expression – allowing them to feel confident to bring trend-forward storylines into an outdated culture.
Tradition will always be respected, but not without challenge.
On to the next chapter.
CONTEST ALERT - NOW CLOSED (Dec 2, 2021)
Here’s your chance to cop this drop before it’s live. It’s easy. All you need to do is show us your Sherwood x STAPLE gear in EASPORTS™ NHL® 22 in World of CHEL and share in your Instagram feed, using the hashtag #SherwoodXStaple and tag @sherwoodhockey, @easportsnhl and @staplepigeon in order to enter the contest to win a coveted influencer box.
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